Remove Customer Development Remove New York Remove Social Network Remove Viral
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Lessons Learned: CPI > CPC

Startup Lessons Learned

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction.

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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store.

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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Organic notifications.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend.

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Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The chart above shows age distribution within major social networks and online communities. Bad Customer Development Questions and How to Avoid My Mistakes – [link].

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Lessons Learned: Don't launch

Startup Lessons Learned

Do some Customer Development instead. If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it?