Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

YoungUpstarts

OCTOBER 10, 2012

Microsoft will find local “MVP” customers who are well connected in their local communities, and who want to increase their status, and help them do so by providing access to early releases and “insider knowledge.” It’s better to be a thought leader than to depend on the kindness of strangers. Rock Star advocates can help.).

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

APRIL 30, 2009

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Leading or speaking at any? No is the wrong answer.

Silicon Valley 185

Silicon Valley RSS California Customer Development 185

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

Duct Tape Marketing

MARCH 1, 2016

Offline Events – This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events. Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program.

Lead Generation 28

Lead Generation Channel Partner Campaign 28