Remove Customer Development Remove Revenue Remove Stock Options Remove Technical Cofounder
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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

They have many, many man-years of development and customer development in them. Well yeah, you could potentially find a cofounder. There’s a third alternative, and that’s a cofounder. Edwin: You get a cofounder onboard. How do you split revenue? Edwin: There are a million others.

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From Nothing To Something. How To Get There.

techcrunch.com

Post launch, if you gain traction, is where the business person will help take the load off of the technical folks. The business person can take all the meetings while the technical folks work on making the product better. Ron Oh and another factor to bring reality to the table - Sometimes you find out your cofounders suck.