Customer Customer Development Direct Marketing Lead Generation 
YoungUpstarts
DECEMBER 9, 2013
by Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “ Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. Nobody likes feeling unimportant, and with all of the choices out there today, customers don’t have to settle for it.
VC Cafe
SEPTEMBER 5, 2012
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
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