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Strategy Roundtable For Entrepreneurs: New Assessment Tool For Entrepreneurs

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He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. The idea is interesting, but needs positioning and validation with the right set of target customers. Anupam has serious segmentation issues. I asked him to review the TrueCFO project in my Vision India 2020 book.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

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She has, thus far, not done any other formal customer acquisition initiative. I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. In February, he had about 200 customers. Happy Grasshopper. Following a guerrilla p.r.

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Strategy Roundtable For Entrepreneurs: Personalization Remains An Open Problem

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Mike's customer acquisition strategy is weak at this point, and he also has a rather broad strategy in approaching this market. Kelly has a lot of gaps in her customer acquisition strategy, as well as positioning, and she is seeing customers from commercial and residential clients. Photo by Bessarro. Discuss.