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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. John: Yeah so that leads me to my next question where’s the best place to hide a dead body?

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