Startup Strategy Roundtable: African Tech Entrepreneurs Emerging
ReadWriteStart
NOVEMBER 12, 2010
And it was really cool to see a company from Tanzania. The problem with this segmentation as a market entry strategy is that these categories are not synergistic. He needs to target a customer who could use all of the related services offered. I told him he needs to pick one segment to go to market. Don't spray and pray!
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