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[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. The dark side of the book – The Book of Business UnAwesome – is probably the more interesting half.

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Should Your Small Business Engage In Newsjacking?

YoungUpstarts

By Jeremy Goldman, author of “ Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media “ To newsjack or not to newsjack? The e-blast prompts recipients stuck indoors as a result of the storm to “Just Enter SANDYSALE at Checkout.” The result? Major Twitter backlash.