Customer Small Business South Carolina Venture Capital 
ReadWriteStart
JULY 15, 2020
As Marie Ekeland, founder of venture capital firm Daphni has suggested, it matters if a company represents what you want the future to look like. Columbia University professor Sheena Iyengar has called out authenticity as being at the root of whether a customer, partner, or investor will do business with you.
online.wsj.com
SEPTEMBER 23, 2012
Small Business. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. SMALL BUSINESS. SIGNIFICANCE PROMINENT. --> The Venture Capital Secret: 3 Out of 4 Start-Ups Fail.
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