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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

15:01] Are you starting to see that this is a tactic that can actually work for people that might have the mindset that no one would want to read a book by them? [16:03] Michael DeLon (01:06): Hey, you're welcome, John. Michael DeLon (01:20): Sure. Michael DeLon (02:03): This was January of 2013. Great question.

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How to Eliminate the Headaches of Outsourcing

Duct Tape Marketing

In 2013, he founded his own digital agency, specializing in the complete customer lifecycle. Questions I ask {01:00} How do you define insourcing? {01:50} 01:50} What kind of issues have you encountered, in trying to get to where you are today? {02:43} John (01:00): Let's start with that first term. Thanks for having me.

Design 78
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The Future of Remote Work: Navigating the Talent Crisis, Harnessing Diversity & AI Upskilling

Duct Tape Marketing

Questions I ask Rob Levin: [01:03] How was WorkBetterNow founded? [02:48] Rob (01:06): Yeah, I hired my first assistant in 2013. Rob (17:14): Yeah, so I'll start with, I think the first thing, the most important thing that a company needs to do is establish its core values. First assistant didn't work out.

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Building An Effective Board For Your Startup

Duct Tape Marketing

Brad Feld (01:14): It's great to be 4,000 feet below you. John Jantsch (01:21): Rather be a little toasty out there. Brad Feld (01:36): A couple of things. You also did a lot of research between 2013 and 2022, wherever we are today on kind of the evolution of boards in general, haven't you? 08:01): Yeah.

Startup 86
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Using Personalization Data To Reshape Your Customer Experience

Duct Tape Marketing

Brennan Dunn (01:11): Yeah. John Jantsch (01:13): So tell me about the book. Brennan Dunn (01:22): It's somewhere in between. John Jantsch (01:36): From there. And that was about 20 17, 20 18, right around then that we kind of launched it. This is, would've been like 2013. So Brennan, welcome to the show.

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Onboarding Emails: What Happens After They Subscribe?

conversionxl.com

Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. In a research report by Oracle , it was found that on average, the first 90 days of the customer lifecycle are the most volatile.

Email 67
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Out of the Crisis #27: Eren Bali of Carbon Health on public health, COVID vaccinations, and working as a unified society to solve problems

Startup Lessons Learned

Ultimately, the company partnered with the City of Los Angeles , and as Eren recalls, "seven days after the original handshake and launch into a scheduling website, we helped launch Dodger Stadium, which was the single largest mass vaccination site in the country." They pivoted to monitoring patients for COVID, then testing.