Remove Demand Remove Differentiation Remove PR Remove SEM
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

They literally can’t respond to our core differentiator. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. But assuming they were able to copy us. Conclusion.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns).

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Your Business “Driving Force”

market-by-numbers.com

Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients. Means of Production Profits determined primarily by availability (uptime) of its differentiated or highly-efficient production capabilities. Essa é uma discussão polêmica e sem um claro consenso.