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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

Then Jason came up with the name “Adhesive&# which seemed to stick (that was bad, wasn’t it) and after a few months procrastinating I ended up writing up our thoughts on AdTech investing and posted them today over on the Foundry blog. Margin Dynamics. Performance.

article thumbnail

Don’t call it AdTech. It’s “Adhesive”

VC Adventure

Then Jason came up with the name “Adhesive” which seemed to stick (that was bad, wasn’t it) and after a few months procrastinating I ended up writing up our thoughts on AdTech investing and posted them today over on the Foundry blog. Margin Dynamics. Performance.