5 Principles of Persuasive Web Design
ConversionXL
APRIL 23, 2013
Persuasive design in action. Defaults are design, too. More than 95% had kept the settings in the exact configuration that the program installed in. Key lesson: people do not mess with defaults (unless they’re designers or developers)! That being said, there are lots of opportunities with designing for default.
Let's personalize your content