Design Participating Preferred Programming Sales 
ConversionXL
APRIL 23, 2013
Persuasive design in action. Defaults are design, too. More than 95% had kept the settings in the exact configuration that the program installed in. Key lesson: people do not mess with defaults (unless they’re designers or developers)! That being said, there are lots of opportunities with designing for default.
Startup Company Lawyer
FEBRUARY 21, 2010
Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. If you can’t figure this out yourself, you should probably build a liquidation preference spreadsheet to model how liquidation preferences work depending on M&A transaction value.
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