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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. Types of PPC Ads ( 4 ).

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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform. This trend highlights the marketers’ need to go beyond SEO and PPC and move deeper into social networks, mobile marketing and app-based local marketplaces.