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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Today I want to focus on tactics with a local flavor. Outdoor and print.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. I used to always tell my development team, “you need to design a product that my dad could use.

Customer 280
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Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Myth of Venture Capital | Re/code by Jon Oringer – crowdspring.co/1tNFeV7. Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Why Introverts Make Great Leaders – crowdspring.co/1yhmaS5.

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Crowdsourcing: a 7+7 Primer (Pt. 1)

crowdSPRING Blog

We write often about small businesses and startups and lean approaches to marketing and other business functions. If you are going the build-it-yourself approach careful use of social media tools, public relations, and other word-of-mouth tactics can help you to attract the right workers to participate.

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Twitter Link Roundup #173 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Four Ways to Market Like a Startup | Brian Gregg and Vivian Weng-Harvard Business Review – [link]. Seven Rules for Managing Creative People | Tomas Chamorro-Premuzic-Harvard Business Review – [link].

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Twitter Link Roundup #77 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Good post about the pitfalls of code refactoring for startups – [link]. Good post about the pitfalls of code refactoring for startups – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Footer Designs For Your Inspiration – [link].

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Twitter Link Roundup #81 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Don’t Believe Your Own Press Releases – [link]. Why would people “save&# ads to review later? Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Are you a student & love hacking software? – [link].