How You May be Signaling Price without Knowing It
Both Sides of the Table
JANUARY 20, 2011
That’s OK if it’s your problem as long as your business really is differentiated and compelling. His company had raised seed money already. I say this all the time: the “sweet spot&# of dilution on a normal deal is 25-33%. If you’re struggling a bit on funding you might see 40% dilution.
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