Differentiation Direct Marketing Metrics Operations 
ConversionXL
MAY 27, 2022
Lead generation operates two levers that contribute to growth : Number of new leads generated (measured as a monthly quantity); Quality of new leads generated (typically measured with a conversion metric ). Differentiate free and gated content. Use direct marketing to continue the conversation.
alexpoole.info
AUGUST 14, 2012
Legibility is concerned with the very fine details of typeface design, and in an operational context this usually means the ability to recognise individual letters or words. Letter differentiation and rate of comprehension in reading. Eyetracking metrics (book chapter). metrics (1). Definitions. Poulton, E.C. dotSUB (1).
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