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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Questions I ask Jeff Coyle : [01:54] Can you set the record straight on the discourse of the inauthenticity of AI?

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Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology. He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI. That's right.

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Why Marketers Should Start Integrating AI Into Their Work

Duct Tape Marketing

2:53] How do you hope to differentiate WriteSonic, particularly in the AI writing space? [4:12] 4:12] When you’re talking to a complete novice and they ask how AI works – what’s your simple explanation? [6:49] 7:44] What mistakes do you see people making when it comes to using AI technology? [9:04]