Remove Differentiation Remove IP Remove Revenue Remove Syndication
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Time is the Enemy of All Deals

Both Sides of the Table

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. If it’s a biz deal you might care about IP protection, revenue share, investment commitments to joint marketing – whatever. We ended up agreeing a term sheet for $16.5 Yes, this was stupid.

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Behind Every Great Product

SVPG

To be specific, AdWords is currently 16 years old, and last year alone it generated well over $50B in revenue. This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. Legal wasn't used to distribution via IP enabled devices.

Product 60
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Account-Based Marketing Software & Tools

ConversionXL

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic. Show ads based on IP address. G2 Crowd confirms that it’s a high-cost option.