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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

Buyer” and “user” personas are very similar, but the labels do help to differentiate the kind of persona you are creating. Here at Palo Alto Software, we developed a persona named Garrett who drives the bulk of our product decisions. For many businesses, buyers and users are the same person. These two elements go together.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. John: What do you think about the trend to blend organic and paid. David: Sure. David: Yes. Absolutely.

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