How a Buyer (or User) Persona Can Improve Your Business
Up and Running
JANUARY 3, 2019
Buyer” and “user” personas are very similar, but the labels do help to differentiate the kind of persona you are creating. Here at Palo Alto Software, we developed a persona named Garrett who drives the bulk of our product decisions. For many businesses, buyers and users are the same person. These two elements go together.
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