How to Scale Organic Traffic (Without Writing a Million Blog Posts)
ConversionXL
JANUARY 14, 2020
The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas. To merge this emotional context with the JTBD framework, use needs as filters.
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