7 Easy and Effective Customer Segments to Target in Facebook Ads
ConversionXL
MAY 3, 2017
Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Customer segmentation is an old trick in the marketing book. It’s widely used for a reason.
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