Remove Direct Marketing Remove Merger Remove Sales Remove Software Review
article thumbnail

Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. Up-sell related products after the initial sale. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

article thumbnail

Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. Up-sell related products after the initial sale. If your "competitor" isn't really competing with your direct market, you can refer business to each other without anyone losing customers.

Partner 225