FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., It works by tagging ads with metadata (e.g., How FLoC works. Image source ).
140 
Let's personalize your content