The Introvert Economy, the Case for Longer Founder Vesting Cycles, What Happens When Your Product Goes Viral on TikTok, and More [link blog]
Hunter Walker
FEBRUARY 20, 2024
Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. Many times we’ll never know, but the random products that end up popping because of a TikTok trend are always pretty fascinating anthropological stories.
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