10 Rules of Thumb for Startup Investment Valuation
Startup Professionals Musings
NOVEMBER 26, 2012
So what magic can the founders use to justify a $4M valuation (or even the $1M valuation) at this early stage? All principals and employees add value. Early customers and contracts in progress add value. Assign probabilities to active customer sales efforts, just as sales managers do in quantifying a salesman’s forecast.
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