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Should Your Small Business Engage In Newsjacking?

YoungUpstarts

By Jeremy Goldman, author of “ Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media “ To newsjack or not to newsjack? Ultimately, newsjacking is something that would certainly fit in the “high risk, high reward” category of marketing. Tread carefully!

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[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. Many of these “unawesome” practices stem from companies focusing their energies on sales and marketing while failing on customer service.

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