Remove Egypt Remove PR Remove Public Relations Remove Social Media
article thumbnail

[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. With refreshing candor, Stratten’s book is laced with numerous case studies.

Egypt 159
article thumbnail

Should Your Small Business Engage In Newsjacking?

YoungUpstarts

By Jeremy Goldman, author of “ Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media “ To newsjack or not to newsjack? Small businesses looking for examples of big brands behaving badly can look past Hurricane Sandy to see other newsjacking controversies.