The Introvert Economy, the Case for Longer Founder Vesting Cycles, What Happens When Your Product Goes Viral on TikTok, and More [link blog]
Hunter Walker
FEBRUARY 20, 2024
Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. As Jared notes, To hedge against this predictable outcome, more founders should adopt longer vesting cycles for themselves and the earliest (big equity) employees.
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