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12 Essential Checks Before Launching Your Website

YoungUpstarts

Titles and metadata. Research target keyword phrases, then optimize your metadata (page title tag, meta description, and meta keywords) as well as your copy with at least one keyword per page. Professionalisms Nikole Haiar web development website' Just be sure to make it live when the time is right.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

In 2012, websites were automatically ranked higher based on inbound links, and some marketers abused this signal to the point where they were able to create all kinds of linking tactics just to build links that connect back to a website. With Google, check Google Search Console and look for warnings in the message menu.

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How to Conduct a Technical SEO Audit

ConversionXL

Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs). It’s all about helping Google understand your website better so that pages show up for the right searches.

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What’s Included in a Perfectly Optimized Homepage?

Duct Tape Marketing

While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy. First thing’s first: Both visitors and search engines want to know you site is secure. An HTTPS Certified Site. Crawlable Content. Include Your Value Proposition.

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A Quick Guide To Making Your Website Stand Out Online

YoungUpstarts

That means giving your website’s foundations a strong head start. The biggest websites in the world get about half their traffic from search engines. Use content, metadata, and link building techniques to get Google’s attention, and prove your worth. You need to start pulling in big numbers from search results.

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What’s the Difference Between Small Business and Large Enterprise SEO?

Duct Tape Marketing

The goal is the same for both: reach that first search engine results page (SERP) and increase your profit while doing so. But when it comes to actually optimizing content with those keywords, this means selecting a focus keyword and including it in all the key areas of your content: metadata, header tags, URL slug, and image alt tags.

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Bridging the Gap: How Semantic Web can move into the mainstream through SXSW

Austin Startup

The semantic trend is to add standardized metadata to everything under the sun, think Twitter Annotations, RDFa, Linked Open Data Cloud, Data.gov, etc. is admittedly an ill-defined term, but there’s general agreement that it represents numerous technologies that will make the web “smarter.&# Left brain search = Google.