Engineer Open Source Software Developers Sweat Equity 
www.virtuosimedia.com
MARCH 8, 2012
Look at online advertising rates for your potential product keywords, industry publications ad rates, search engine optimization fees, and any other advertising avenues you’d like to pursue. Software development is like an iceberg – 90% of it is under the surface. Research the cost of advertising your product.
sivers.org
JUNE 25, 2010
Weve built Sandcastle specifically for an entrepreneur with an idea, who is not a developer. Sandcastle is a software development service for entrepreneurs. Nothing essential that I disagree with you in your post, but when read by other people with minimal software engineering experience, they can have too high expectations.
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