Gust

article thumbnail

How To Size Your Marketing Budget For Funding

Gust

Use social media and Search Engine Marketing (SEM) to start. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. A blog is critical, and essentially free (your cost is creating content).

Marketing 146
article thumbnail

The Cost Equation for a Startup is Better Than Ever

Gust

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures. Skip the IT consultants and build an entry website yourself to save $50K.

Cost 139