“Sanzo is at its best when we serve as a bridge across cultures for both AAPI and non-AAPI.” CEO Sandro Roco on building a beverage startup, what to avoid in influencer deals, & protecting the brand.
Hunter Walker
OCTOBER 14, 2024
I was working at a venture-backed apparel startup for 4 years and saw the power of building digitally-native brands through Facebook and Instagram (TikTok was still nascent). A lot of consumer goods entrepreneurs either worked at Procter & Gamble or Coca-Cola or Unilever. We don’t “pay to play”.
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