If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing
Both Sides of the Table
NOVEMBER 27, 2011
when is the right time to go big with PR? Timecodes: 00:00 Welcome, our guest is Eric Ries, founder of the Lean Startup Movement. 3:35 The real entrepreneurs come out during a down economy. 11:00 Mark on over-hyping PR. 19:30 A teachable moment for entrepreneurs: HAVE A HYPOTHESIS! There are many in this episode.
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