The Fascinating Aura of Mystery, Awe, and Power Surrounding A Business
Growthink Blog
JULY 8, 2013
And from this perception flow many wonderful things: brand equity, pricing power, and marketing effectiveness being chief among them. And then come back and tell me that mystique doesn’t matter. So appreciate mystique - that beautiful elixir of the modern marketplace – for its own sake as the incredible gift and blessing it is.
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