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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you? If you think it’s all a marketing gimmick [I don't] then let’s discuss how we could be better at marketing in the way that they have. Are we not at enough tech events? “It will never work.

Startup 313
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Innovation MoshPit

Gregg Fraley, Author of Jack's Notebook

From the Printing Press to the iPhone, big new market-creating innovation happens when concepts from two different domains are combined. Organizational IP. I’ve been touting concept blends in innovation for some time. My reason is simple, it’s a fast path to new and different ideas. Global Trends. Consumer Insights.

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Why Your Company NEEDS to Start Playing Pokémon Go

crowdSPRING Blog

But regardless of whether or not you’re trying to catch ’em all, Pokémon Go should be spurring some major conversations in offices across the country, particularly in terms of marketing. Nintendo’s market value surging by $7.5 That’s some cheap marketing. Ok, so what exactly IS Pokémon GO? billion big.