Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Their exclusivity also feeds our desire to be “in the know.”. Dannon paid $45 million to settle a lawsuit after running a campaign that touted how its recipe for Activia yogurt had been “clinically” proven to aid digestion. (It
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