Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Their exclusivity also feeds our desire to be “in the know.”. Mythical secrets can also rescue commodities. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void.
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