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How to find funding for your hardware startup while we’re waiting for the hardware revolution

Version One Ventures

Despite the recent media buzz surrounding the hardware revolution and emerging maker space, the overwhelming majority of hardware startups have a hard time attracting financing today. Hardware requires time, money, and inventory. Here’s the advice I give these teams who are navigating the tough world of hardware financing.

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Instead of sticking a fork in the venture market, realize. there is no fork

This is going to be BIG.

The other day, I noticed an eye-catching headline: "Internet Funding Boom Ends as Fast as It Began". David's firm most recently participated in the $77 million second round financing of SoFi, a one year old startup focusing on student loans. Perhaps I need to rethink that. Needless to say, he's having some trouble raising.

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The Series A crunch is hitting now. Have we even noticed?

pandodaily.com

“I wouldn’t expect anyone except seed investors to complain about it,” Graham says. “Founders don’t think their problems are due to trends. If you are raising a seed round now, there are a few things you can do to protect yourself. Pandora begs Congress to lower Internet music licensing rates.