Term-sheets and Valuations: Thinking about Negotiations - Startups.
Tim Keane
JANUARY 12, 2010
In a bottom up approach, the forecast is built from actual user projections. However, I assume that the proposed business solves a real problem that people are willing to pay for and that it may be lest costly, more efficient, and IP-protected. [5] This is why a bottom up approach is more credible.
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