Gust Blog - Thoughts on startups by investors that fund them
Gust
JUNE 19, 2012
One of my earliest excursions into market research was working for a research firm doing a 1979 forecast on ATMs. But in the real world, when you get to business numbers, sales are not accounts receivable and revenue isn’t income and people who read financial projections need to know that an apple is an apple, and not an orange. .
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