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[Review] Social Marketology

YoungUpstarts

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different.

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You don't need as many tools as you think

Startup Lessons Learned

Heres something I can relate to: We used assembla for subversion, scrums, milestones, wikis, and for general organizational purposes. Scrum reports would come in once a month, nobody was actually responsible for anything. We had all the tools in place but we didn’t actually practice agile development.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

There are several ways to make progress evident - the Scrum team model is my current favorite. If you have a true cross-functional team, empowered (a la Scrum) to do whatever it takes to succeed its likely they will converge on the result quickly. When its receding, we rescope. Do you have a spec? August 31, 2009 9:17 PM Anonymoussaid.