Lean Goes Better with Coke – the Future of Corporate Innovation
Steve Blank
NOVEMBER 7, 2013
In 2012 I got together with Alexander Osterwalder , Henry Chesbrough and Andre Marquis to think about the Lean and the future of corporate innovation. It didn’t take us very long to connect the dots between exponential growth, business model innovation and the “Lean Startup” movement. to find, attract and retain “starters.”.
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