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[Review] Social Marketology

YoungUpstarts

Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. These tend to be more inspirational than instructional.

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Lessons Learned: The lean startup

Startup Lessons Learned

Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. This is a philosophy that governs my daily life as well as my entrepreneurial activities. Amazing lean startup resources Is Entrepreneurship a Management Science? September 11, 2008 2:06 PM Editor said.

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