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Scaling is Hard, Case Study: athenahealth

Seeing Both Sides

The theory is that with the advent of the cloud in the digital age, small businesses can leverage a suite of services from a technology vendor to manage all aspects of their work – from payments to record-keeping to marketing to customer communications. In effect, they have become the Salesforce.com of the health care vertical.

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Startup Strategy Roundtable: Top 10 Tech Trends To Watch

ReadWriteStart

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. Jimmy has already managed the most complex part of the bootstrapping phase with very little outside investment. DealCurrent.com.

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