5 Principles of Persuasive Web Design
ConversionXL
APRIL 23, 2013
More than 95% had kept the settings in the exact configuration that the program installed in. Both of them present a compelling case how we, humans, mostly operate on auto-pilot. I like blue, you like green. Their result was that red button outperformed green button by 21%. You should. If it looks like crap, must be crap!
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