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Bhupendra has built a product and has started engaging a few customers. My key advice to him was to focus on acquiring customers, and getting a thorough positioning exercise done based on segmentation, competitive analysis and market sizing to identify a segment where competition is less active and the product is particularly effective.

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Drayton spreads out his social entrepreneurship expertise in other organizations as well, working as a chairman at Community Greens, Youth Venture, and Get America Working! In 1988, Jeffery Hollender founded cleaning, paper, and personal care products company Seventh Generation. in addition to his duties at Ashoka. Willie Smits.

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