article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

This is precisely why MakeSpace is growing so rapidly in its core markets: New York, Chicago and Washington DC where they can literally come and pick up your furniture and move it away and you never had to visit a facility and they do this at a cheaper price than incumbents by centralizing the location and thus having cheaper infrastructure costs.

Startup 150
article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

For example, by making this button green, did more people click on it? That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. One last note on reporting. Sometimes it makes sense to measure the micro-impact of a micro-change.

article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

The green arm is the best. ;) October 2, 2008 10:27 PM Andrew Badera said. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Great post, very educational. Great piece!

CTO 168