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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

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Justin Bieber: Incredible Teen Entrepreneur

Growthink Blog

You see, I had checked out the reviews on IMDb (IMDb or the Internet Movie Database is a comprehensive online movie/television website now owned by Amazon.com). And because he connected with his target audience (young girls), his videos started going viral. We call that guerilla marketing. And I was highly skeptical.